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Technology

Technology Archives

Analysis: Why rethinking demographics leads to better segmentation

Retailers who recognise the importance of grouping customers based on data that better determines what people want to bu...

Meta Store brings the social network to the metaverse

By following Apple’s mission of putting the technology in the palm of the consumers’ hand, Meta aims to take Facebook’s ...

Snap pushes into augmented reality shopping, unveils flying camera

"We believe there's a tremendous amount of opportunity to build tools … that are connected to what we see in front of us...

Tata Neu: Indian conglomerate’s super app aims to rewrite retail landscape

When a 154-year-old conglomerate with a market capitalisation of $US320 billion does big like launching a flagship item,...

Analysis: How to create winning CX that hits them in the feels

Customers engage with brands to accomplish certain tasks, but gaining their loyalty means understanding their deeper, as...

Analysis: Why Harvey Nichols’ new NFT retail space is “a wildly clever idea”

Luxury department store Harvey Nichols recently announced the opening of the first blue-chip non-fungible token (NFT) re...

Behind the scenes of Baby Bunting’s long-awaited digital transformation

A few years ago, Baby Bunting's e-commerce replatforming went seriously awry. But it turned out to be a blessing in disg...

Analysis: How different consumers really perceive AR

Technologies can have a lot of benefits for retailers. They can enhance, augment, automate, optimise, and even redefine ...

Off-White is now letting customers pay with cryptocurrency. Here’s why

The move proves that the luxury streetwear label remains culturally aligned to today’s customer and is technologically p...

Why human experience should be at the heart of retail tech

Top retailers focus on consumers’ perceived and actual experiences with technology, not how impressive the technology is...