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Hugo Boss follows Gen Z into the metaverse with new NFT collection
Premium fashion brand Hugo Boss announced it will launch a special collection of non-fungible tokens (NFTs) in collabora...
High tech meets high fashion: Balmain launches NFT-based loyalty program
The French luxury label is the latest to embrace Web3 technology with the launch of its NFT-based membership program, Th...
Why livestream retail is set to grow well beyond China
Livestream commerce is fast becoming table stakes for brands in many Asian countries and is rapidly spreading to Europe ...
How Carolina Herrera turned a virtual dress into a viral moment
The luxury label showed a gown at New York Fashion Week and made just 432 units available on Roblox. Its resale value ha...
Why Daraz is building smart DCs in Pakistan
With operations in Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar, Daraz is one of South Asia’s leading e-commerce p...
Why Bulgari is embracing Zepeto, Asia’s most popular metaverse
Italian luxury fashion house Bulgari, known for its high-end jewellery, watches and accessories, as well as the Bulgari ...
Model Bella Hadid joins metaverse with NFT collection
"It was super fun," Hadid said of the process, saying the end results really have her "exact facial expressions".
Fashion forward: Meet Hong Kong 3D shoe brand Fused Footwear
Launched in 2017 in Hong Kong and aimed at fashion-forward early adopters, Fused Footwear offers customisable shoes that...
The future of the metaverse: Do we really need to ‘NFT’ everything?
When it comes to the metaverse, terms like blockchain, web3.0 and NFTs are quickly becoming buzzwords.
All the virtual rage: FMCG takes to the metaverse
As the metaverse nears the peak of the hype cycle, many brands and retailers have already found multiple ways to leverag...
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