Techspectations: Consumer demand for digital transformation in retail

SOTI’s 2024 retail report looks at the in-store experience and how it has evolved. Exploring the extent of how devices are used in modern day retail around the world and consumer perceptions surrounding this experience. This report delves into whether retailers have connected the supply chain to ensure they can deliver on promises and whether this potential lack of connectivity is creating security risks.

SOTI uncovers three key areas where retailers are falling short and the obstacles they need to overcome in order to improve and achieve their in-store digital transformation goals: Artificial Intelligence (AI) and the consumer experience, supply chain optimisation and security.

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