11.11.2015 Archives - Inside Retail Asia
Singles Day may well have been invented by China’s largest eCommerce player, Alibaba Group. But this year it “turned into a battlefield of local Chinese eCommerce players,” according to analysis by AdMaster.
Uniqlo trounced its fast fashion rivals to finish Singles Day as the number one selling apparel brand this year.
While consumers reaped the rewards on Singles Day, Richard McKenzie, partner with Oliver Wyman questions how much damage is being done by the US$14 billion 24-hour spendathon.
JD.com Singles Day figures outshine those of Alibaba on a purely percentage basis.
Chinese consumers don’t limit their binge shopping habits to the virtual world – there are still opportunities a day after Singles Day.