Adidas Archives - Page 10 of 12 - Inside Retail Asia

Nike, Muji, Adidas apply for Indian retail rights

Nike, Adidas are among eight global companies seeking single brand retailing approval from the Indian government.

Cityplaza reveals new branding

Swire Group’s Cityplaza has unveiled its new brand image, ‘Live Happy’ and kick-started a month long rebranding campaign.

Vingroup plans hybrid store network

Vietnam property developer Vingroup is to launch a 300-strong network of hybrid stores with four retail concepts under one roof.

StartJG partners in HKDI retail design course

StartJG collaborates with Hong Kong Design Institute (HKDI) to deliver a Professional Course in Brand Retail Interior Design.

Google shopping fest debuts in Singapore

Google is expanding its Great Online Shopping Festival from India to Singapore, from today through Wednesday. The online event, loosely modelled on the famous US Cyber Monday, allows global apparel brands such as adidas and Uniqlo and travel retailers like Agoda, Hotels.com and Airbnb to make the most of Singapore’s high penetration of broadband internet. Just like Cyber Monday or Singles Day in China, the Google project encourages companies to offer discounts for products and services a…

Li Ning seeks more cash

China’s biggest sportswear brand Li Ning is planning to raise US$218 million to fund growth and restructuring. The company plans a share issue ata price representing a 21.92 per cent discount on the previous trading close, a move which saw its share value decline in subsequent trading. Li Ning is under relentless pressure from local rivals including ANTA Sports Products and international brands like Nike, adidas and Converse. While the company said the cash injection would “support …

US yoghurt chain heads for Thailand

Yogurtland, the fast growing self-serve frozen yogurt concept is to open 15 locations in Thailand. The first two locations will open this month under a partnership with Thai company Sports Revolution Group, headed by Pornsak Chinawongwatana, which also represents Nike, Adidas and Crocs. The first store will open on December 15 at the Terminal 21 Shopping Center in Asoke in the heart of Bangkok. On December 25, a second location will open – a three-story flagship store located in the…

Watch concept set for Asia rollout

A new Watch Station retail store concept unveiled in Macau is about to be rolled out across Asia. The Watch Station is owned by Fossil Group and stocks a range of high-end watch brands including Armani, Michael Kors, Adidas, and Marc Jacobs. Hong Kong-based StartJG won four awards for the concept store at the recent Transform Awards for Asia, including a Gold Award for Best Creative Strategy and a silver for the Best Brand Experience. StartJG transformed the Watch Station Internatio…

Adidas eyes 400 new Chinese cities

Global sports brand, adidas, intends to increase its footprint in China by expanding to another 400 cities by the end of 2015. adidas already has 7600 shops across 1000 Chinese cities. To help it accelerate its expansion strategy for China, adidas is partnering with GMAP Marketing Consulting, part of Callcredit Information Group. GMAP’s Shanghai team will help adidas identify target customers and develop optimal location strategies for store networks and expansion. Tom Brown, retail …

Adidas opens Beijing concept store

Sports goods brand Adidas has opened a new concept store “Home Court” in China’s capital city. The four storey “Home Court” sits in Beijing’s Sanlitun area and transforms the brand’s retail space, “celebrating its roots in sports and creating brand desire among its consumers”. “To stay at the heart of fashion cluster indicates the brand’s efforts to compete with rapidly growing fast-fashion brands and to enhance its access to fashion-loving consumers,” said Hermann Ng, CEO at Shanghai-base…

Adidas to ramp up China presence

German sports goods company Adidas plans to grow its presence in China. CEO Herbert Hainer said the company will open more stores in smaller cities, planning to be present in 1400 Chinese cities by the end of 2015 from current 1000 cities, with 7600 stores. “We intend to improve our business significantly next year,” said Hainer. The company’s business has been hit by the eurozone debt crisis, high procurement costs and a strong euro affecting exports, however, it still expects record e…

Reebok repositions in India

Adidas-owned Reebok is opening a new fitness-focused store concept in India. “Fitness Hub” is especially designed to help equip customers who are starting their fitness journey, helping them choose appropriate gear and products. There are 33 such stores currently operating in India, which is expected to increase to 100 by April next year. “The Fit Hub retail concept is a testament of Reebok’s philosophy of “Fit for Life” and showcases an environment which is raw, creative and innovativ…