augmented reality Archives - Inside Retail Asia

Insights from Shoptalk Europe 2017

Latest innovations in retail and e-commerce discussed as event kicks-off in Copenhagen.

Ikea app really homes in on customer preferences

A new Ikea app uses augmented reality so customers can see how its products will look in their home.

How retailers use Pokemon Go to connect with consumers

How retailers use Pokemon Go to connect with consumers – cashing in on augmented reality.