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augmented reality

augmented reality Archives

virtual reality

Online beauty in 3D: Behind the creation of Charlotte Tilbury’s virtual store

Beauty retailers, constrained by Covid-19 restrictions in bricks and mortar, have hit the accelerator on virtual experie...

Opinion: When retail meets virtual reality

The pandemic has kickstarted some retailers into embracing new technologies to connect with customers.

Analysis: The augmented reality check

Since the pandemic, retailers have begun experimenting with AR. But is it really all that it's cracked up to be?
Volkswagen cars

How AR is changing the way Volkswagen sells cars

The online shopping boom is changing how consumers purchase big ticket items, and it means retailers need to establish m...

Insights from Shoptalk Europe 2017

Latest innovations in retail and e-commerce discussed as event kicks-off in Copenhagen.

Ikea app really homes in on customer preferences

A new Ikea app uses augmented reality so customers can see how its products will look in their home.

How retailers use Pokemon Go to connect with consumers

How retailers use Pokemon Go to connect with consumers - cashing in on augmented reality.