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Benefit Cosmetics

Benefit Cosmetics Archives

Game on: Benefit enters the world of Twitch

Benefit Cosmetics embraces live-streaming and user generated content to connect with younger consumers.

LVMH Group brands invite consumers to ‘travel abroad’ on social media

LVMH Group brands are using social-media campaigns to allow consumers to “escape differently” with branded content inspi...

Hong Kong’s retail leasing market easing

Hong Kong’s retail leasing market is showing signs of slowing in tandem with easing retail sales.

Sephora Hong Kong first with new payment service

UnionPay SecurePlus has become a payment option for online customers of Sephora Hong Kong.