brand marketing
Followbrand marketing Archives
Why community is a brand’s secret weapon
While logos, colour palettes and font pairings make up the frontline of brands, it’s the deeper, more meaningful element...
Survive to thrive: What successful retail looks like in 2020
It’s about creating communities, category and product innovation and being culturally relevant.
Opinion: Why brands need to let their halos shine
With the boost in e-commerce and with the return to physical retail, it’s time for brands to turn their halos on.
Revealed: TikTok lessons from the world’s most viral beauty brands
Several beauty brands have galvanised the TikTok community with innovative campaigns. Here are the success stories.
Here’s why Gen Z hates your brand
Retailers must understand and adapt to Gen Z behaviours and values to reshape future retail experiences.
Saigon sparkling nightlife
Following a loss of HK$238 million for the second half of last year, fashion retailer Esprit plans to prune unprofitable...
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