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brand marketing

brand marketing Archives

Why community is a brand’s secret weapon

While logos, colour palettes and font pairings make up the frontline of brands, it’s the deeper, more meaningful element...

Survive to thrive: What successful retail looks like in 2020

It’s about creating communities, category and product innovation and being culturally relevant.
a sunrise

Opinion: Why brands need to let their halos shine

With the boost in e-commerce and with the return to physical retail, it’s time for brands to turn their halos on.

Revealed: TikTok lessons from the world’s most viral beauty brands

Several beauty brands have galvanised the TikTok community with innovative campaigns. Here are the success stories.
Three stylish young women hanging out.

Here’s why Gen Z hates your brand

Retailers must understand and adapt to Gen Z behaviours and values to reshape future retail experiences.

Saigon sparkling nightlife

Following a loss of HK$238 million for the second half of last year, fashion retailer Esprit plans to prune unprofitable...