brand match Archives - Inside Retail Asia

What’s next: Retail 5 years in the future

“My brain hurt like a warehouse, it had no room to spare, I had to cram so many things, to store everything in there.” The lyrics in David Bowie’s song, Five Years, capture what life is like for many consumers in the fading light of the year 2013. This is the age of overload and overindulgence. We don’t watch TV any more, we binge view. We no longer communicate; we drown in email and social media inputs. We don’t make simple purchase decisions; instead we battle choice paralysis …