Collinson Latitude Archives - Inside Retail Asia

Loyalty program survey favours more choice

Singapore was included in a global survey of 2250 airline and hotel loyalty program members, which found that greater reward choice generates a more positive redemption experience.

Rewards drive Singapore shoppers

Over two thirds (68 per cent) of Singapore travellers look to the quality of rewards on offer when making travel purchase decisions, according to new research. However, travel operators are failing to meet reward expectations with over half (56 per cent) of Singapore consumers claiming they are not satisfied with current programs. The study, from reward and ancillary revenue provider Collinson Latitude, found 76 per cent of travellers’ purchase decisions in Singapore are “sometimes, of…