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consumer behaviour

consumer behaviour Archives

Mindful consumption: The new consumer behaviour you should know

With the lives of consumers shifting dramatically during Covid, mindful consumption is at the forefront of the way we in...

Introducing the post-Covid connected consumer

As history has shown, after a major global crisis, people often crave connection. Here’s how brands can lean in.

From purpose to profit: Why consumers care about values-driven brands

Research reveals the pull of purpose-driven brands on those in charge of the purse strings.

Are you ready? Revenge spending is on its way

Shoppers under lockdown conditions has developed some serious pent-up purchasing intent.

Opinion: Do consumers really shop in the name of love?

Brand love is associated with positives like customer loyalty. But does it generate those outcomes or is it just somethi...

The things money can’t buy: Welcome to the post-Covid luxury consumer

Attitudes to luxury purchases are about to change but perhaps not in the ways you may think.

Neighbourhood centres: The quiet achievers

More thought should go into the development of neighbourhood shopping centres to offer consumers their best possible sho...

From the source: Nicola Kilner, Deciem

We chat with the beauty giant's co-founder on diversity and inclusion and supporting social causes.

“Digital natives” most likely to shop in-store

Gen Z and millennials are more likely than older generations to do more in-store shopping this year than than last year

In-store shoppers still shop online

40% of shoppers inside stores are using their phones to shop online by comparing prices and seek advice from friends; 36...