customers Archives - Inside Retail Asia

Less + more = CVP

All you really need to know about the components of a compelling retail Customer Value Proposition (CVP) is contained in the headline above. So, if you are short on time, or have a short attention span, you are excused. Go forth and strategise. But for those who choose to stick around, let me explain in a little more detail. The principle of the CVP is really pretty simple – “the sum total of benefits which a vendor promises a customer will receive in return for the customer’s ass…

Try it, you’ll like it

Give your customers a taste of an experience, and you’ll have them coming back for more, writes Gary McCartney.