Choice Paradox: Why customers shouldn’t be spoilt for choice
Research shows that too much choice results in cognitive overload, with consumers often just walking away empty-handed. ...
The role of the retailer in a mask mandate
In a mask mandate how much responsibility falls on the retailer?
Why has Lululemon taken so long to offer extended sizing?
The brand now offers six pieces in sizes 0 to 20 but is it too little too late?
Less + more = CVP
All you really need to know about the components of a compelling retail Customer Value Proposition (CVP) is contained in...
Try it, you’ll like it
Give your customers a taste of an experience, and you’ll have them coming back for more, writes Gary McCartney.