Forrester Consulting Archives - Inside Retail Asia
Southeast Asia’s online retail market is expected to reach US$53 billion in the next five years.
Selling online and on mobile devices represents a significant new opportunity for B2B companies.
A new study by Forrester Consulting concludes that B2B players who fail to embrace online and mobile as leading channels risk losing market share in the short and medium term, and sustainable competitive advantage in the long-term.
Fifty per cent of B2B companies currently selling direct to business partners online indicated that their end user B2B customers are using either consumer websites o…