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Forrester Archives

China’s online purchases forecast at $85b

More than 15 per cent of the Chinese population is expected to make online purchases from foreign websites and third-par...

What B2B shoppers want

Chinese B2B online shoppers are demanding personalisation, omnichannel capability and seamless integration.

10 Tech Trends for 2015

Consumer expectations of superior customer experiences will drive technology in the year ahead, says Forrester Research....

China’s tech spend deficit

Since 2012, China has taken its place as the second-largest economy and third-largest IT market in the world. However, I...