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fragrance

fragrance Archives

Candles to cleaning: Diptyque finds beauty “where no beauty is expected”

While the iconic brand may be known for its candles, the business has just expanded into household cleaning products, kn...

Behind the rapid growth of online fragrance brand Who Is Elijah

Fast-growing local fragrance brand Who Is Elijah is on track to hit $3 million in revenue this calendar year as it conti...

The bold and the virtual: Beauty trends for 2022

Elaborate makeup inspired by TV shows, hair treatments for the scalp, AI colour matching, and celebrity-led brands are a...

Step inside Aesop’s world-first fragrance experience, The Sensorium

Step inside the cult skincare brand’s new fragrance experience, a first-of-its-kind in-store activation that puts fine s...

Forget the lipstick effect. It’s fragrance’s time to shine

Perfume and fragrance sales have increased by ​82 per cent year-on-year, from January to June 2021.
Ninu perfume

The future of fragrance? Ninu launches personalised perfumes using AI

Using a smartphone, people can create the perfect scent to match their mood or the occasion.

Chinese men embrace fragrances

Sniff this trend: Chinese men are buying increasing volumes of fragrances.

Amouage plans Asian expansion

Omani luxury fragrance brand Amouage looks to expand in Asia.