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gaming

gaming Archives

Immersive, inclusive and interactive: Sephora goes virtual

Sephoria: Virtual House of Beauty combines beauty products, expert classes and gaming in a unique event that brings a wo...

A need for speed: When Dior met Gran Turismo

The iconic house’s first foray into video games showcases what high-end virtual style can look like and hints at the pow...

Gaming is a massive, underserved market. Tumi and Razer aim to change that

International travel and lifestyle brand Tumi has partnered up with gaming juggernaut Razer to release an innovative and...

Game on: Why Tommy Hilfiger is joining Roblox

American heritage brand Tommy Hilfiger is the latest fashion brand to take up residence on popular gaming platform Roblo...

When Balenciaga met Fortnite: Why luxury and gaming are joining forces

Luxury fashion house Balenciaga has partnered with Epic Games and Fortnite to release a range of digital fashion looks w...

Itching to Twitch: Inside the world of live-streaming

Live-streaming platforms such as Twitch allow major brands to connect with customers in new ways.