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Hugo Boss

Hugo Boss Archives

Hugo Boss follows Gen Z into the metaverse with new NFT collection

Premium fashion brand Hugo Boss announced it will launch a special collection of non-fungible tokens (NFTs) in collabora...

Hugo Boss thrives as it successfully connects with Gen Z

The important China market, however, failed to perform for the end of the quarter, with sales down 1 per cent.

Hugo Boss the latest lux brand to launch resale offer

The online platform allows customers to return their used items to Hugo Boss for a credit that can be spent online or in...

Boss launches NFT in social impact project

One of the Boss Beauties NFTs on auction until March 12 and the revenue will be donated to the co-created mentorship pro...

Hugo Boss, Lidl among retailers cited in Chinese textile court challenge

A human rights group filed a complaint to German prosecutors alleging that several fashion retailers profited from force...

New Hugo Boss CEO seeks to double sales by 2025

Swiss chief reveals ambition to make Hugo Boss one of the world's top 100 global brands, armed with a €100 million marke...

Why Hugo Boss and Russell Athletic are joining forces

Luxury fashion label Hugo Boss is dipping its toe into casualwear and has just launched its capsule collection with spor...

Apparel retailers cut orders while Asian factories fight to survive

Clothing brands in Europe and America are sitting on excess inventory and cutting back on spring orders.

Retail appointments of the week

Hugo Boss gets new sales chief; Alceon exec launches new business; Ace Hardware names new president and GM.

Hugo Boss eyes China growth as it returns to profit

German fashion house Hugo Boss said it was focussed on driving a recovery of its business online and in China amid conti...