Katy Perry Archives - Inside Retail Asia
With Global Brands Group sales up 15 per cent, the Hong Kong brand licensee and manager believes it trails only Under Armour in performance.
Singles Day or 11.11, which launches at midnight, is expected to again set an online spending record.
Katy Perry will perform at a gala event to kick off Alibaba Group’s 11.11 Global Shopping Festival.
Global Brands Group has formed a Katy Perry JV with the aim of growing her brand across multiple categories.
Global Brands Group Holding has signed deals with singer Katy Perry and American designer Kenneth Cole.