La Bouche Rouge Archives - Inside Retail Asia

Cosmetics startup La Bouche Rouge makes Hong Kong its Asian launchpad

French cosmetics startup La Bouche Rouge has chosen Hong Kong as its first Asian market ahead of a regional rollout.

Cosmetics startup La Bouche Rouge makes Hong Kong its Asian launchpad

French cosmetics startup La Bouche Rouge has chosen Hong Kong as its first Asian market ahead of a regional rollout. Founder Nicolas Gerlier introduced the firm’s eco-friendly lipstick line in an interview with the Hong Kong Trade Development Council. The concept of the brand came about when Gerlier realised that up to 1 billion used lipstick tubes are thrown away every year, contrib…