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loyalty program

loyalty program Archives

Opinion: Why exclusivity is the future of retail

Bricks-and-mortar retailers of all stripes are going to have to discover what luxury brands have known forever – the pow...

Opinion: Is personalisation the new loyalty program?

Can you forget about a loyalty program and just focus on marketing and offers individually tailored for each one of your...

Why personalisation is the new loyalty program

Customers and businesses benefit when engagement goes way beyond awarding and cashing in points. Keenly tailored individ...

Welcome to the new customer experience

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the w...

Beauty retailers urged to go digital

Retailers’ means to protect hard-won gains in China is to go digital, says research firm L2. The company found tha...

Loyalty programs carry heavy power

A majority of consumers are more likely to visit retailers that offer loyalty programs, according to new research by Nie...