Luxury Pavilion Archives - Inside Retail Asia
Alibaba Group added 104 million monthly active users to its Chinese online retail marketplaces during the year to March 31.
Tmall Luxury Pavilion, Alibaba Group’s dedicated site for high-end brands, has unveiled a redesigned app which features a new “Maison” store format.
A Tiffany collection will be sold on Tmall in an exclusive pre-release as the US jeweller embraces the leading Chinese platform.
Yves Saint Laurent Beaute has set a record for most sales by a beauty brand in its first day on Tmall.
The Tmall Luxury Pavilion has launched a loyalty program so brands can create personalised experiences for customers.
Brands like Burberry, Guerlain, Hugo Boss, La Mer, Maserati and Zenith are already supporting Alibaba Group’s new Tmall Luxury Pavilion.