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Mattel Archives

Barbie boredom stings Mattel sales

Barbie is still failing to attract new fans, her continuing demise hurting Mattel sales in the latest quarter. revenue rises 47 per cent

Fourth-quarter net revenue rose 47 per cent year-on-year.

Mattel-Alibaba partnership targets Tiger Moms

A new Mattel-Alibaba partnership will target Tiger Moms in promoting the importance of play in childhood development.

B.Duck shares nest with Bodhi and Friends

Animation brand Bodhi and Friends has formed a strategic partnership with B.Duck products.

China’s Bodhi and Friends joins Mattel portfolio

Bodhi and Friends, a chart-topping Chinese 3D animation brand, has teamed with Mattel in a global distribution deal.

Barbie losing friends

Barbie is getting lonely - keeping owner Mattel in the red in the March quarter.

Mobile World

DC Superhero Girls, a new generation of superheroes, is set to create retail merchandising opportunities across Asia.

Indian e-tailer opens 100th store

The four year old owner of Indian online retailer says it is now surpassed 100 bricks and mortar store open...

Barbie opens first Philippine flagship

Opening marks seventh country to have Barbie flagship store.

World’s first Barbie-themed cafe opens

Taiwanese restaurant company Sinlaku opens a Barbie-inspired eatery.