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Mattel-Alibaba partnership targets Tiger Moms
A new Mattel-Alibaba partnership will target Tiger Moms in promoting the importance of play in childhood development.
B.Duck shares nest with Bodhi and Friends
Animation brand Bodhi and Friends has formed a strategic partnership with B.Duck products.

China’s Bodhi and Friends joins Mattel portfolio
Bodhi and Friends, a chart-topping Chinese 3D animation brand, has teamed with Mattel in a global distribution deal.

Mobile World
DC Superhero Girls, a new generation of superheroes, is set to create retail merchandising opportunities across Asia.