Michael Fox Archives - Inside Retail Asia

Stalking its prey

When Australian e-commerce darling, Shoes of Prey, launched back in 2010, it didn’t take long before people were talking about the unique and sophisticated user experience the customised footwear brand provided. Three years on and Shoes of Prey is continuing to dazzle, with the launch of a one of a kind bricks and mortar presence. Opened in late January as a 28sqm concession on the women’s shoes floor of David Jones’ Sydney flagship on Elizabeth St, the store is the manifestation of …