Nike Archives - Page 10 of 10 - Inside Retail Asia
Fascinating fact: the word “brand” comes from the ancient Norse word “brandr” meaning “to burn”. One of the earliest uses of brands was to identify the ownership of cattle, searing a distinctive mark into the flesh of an animal. Translated into the language of contemporary marketing, a great brand makes a burning impression in the mind of a customer. But it leaves more than just a neutral mark. Brands conjure up a complex set of thoughts, feelings, associations and beliefs. T…
Jon Bird looks at how retailers can best sum up their brand in six seconds.
German sportswear company to close 90 stores in China.
First Nike action sports store opens in Beijing.
US sportswear company to turn around fortunes in Chinese market.
Sportswear brand Nike to further retail presence and strengthen distribution in India.
Jon Bird picks the most innovative retailer on the planet – but is it a retailer?
Nike opens new Vietnam shop – its second largest store in Southeast Asia.
Sports apparel giant Nike to sharpen focus on Nike and complementary sport brands.
Commercial irregularities led German sportswear maker to cull Reebok network in India.
Chinese women’s footwear retailer takes a Big Step forward.
More fashion-forward products planned; expanded retail network.