Nike Archives - Page 10 of 10 - Inside Retail Asia

A Burning Impression

Fascinating fact: the word “brand” comes from the ancient Norse word “brandr” meaning “to burn”. One of the earliest uses of brands was to identify the ownership of cattle, searing a distinctive mark into the flesh of an animal. Translated into the language of contemporary marketing, a great brand makes a burning impression in the mind of a customer. But it leaves more than just a neutral mark. Brands conjure up a complex set of thoughts, feelings, associations and beliefs. T…

The six second challenge

Jon Bird looks at how retailers can best sum up their brand in six seconds.

Puma culls China store network

German sportswear company to close 90 stores in China.

Nike goes sports-specific in China

First Nike action sports store opens in Beijing.

Nike plans China rebound

US sportswear company to turn around fortunes in Chinese market.

Nike to raise ante in India

Sportswear brand Nike to further retail presence and strengthen distribution in India.

Just retail it

Jon Bird picks the most innovative retailer on the planet – but is it a retailer?

Nike opens 14th store in Vietnam

Nike opens new Vietnam shop – its second largest store in Southeast Asia.

Nike to divest Cole Haan, Umbro

Sports apparel giant Nike to sharpen focus on Nike and complementary sport brands.

Adidas cuts Reebok stores in India

Commercial irregularities led German sportswear maker to cull Reebok network in India.

Belle buys rival Big Step

Chinese women’s footwear retailer takes a Big Step forward.

Adidas broadens China ambitions

More fashion-forward products planned; expanded retail network.