O2O Archives - Inside Retail Asia
The China O2O market is quickly evolving beyond its focus on discounts, deals and promotions.
The new Chinese menswear brand Septwolves flagship in Xiamen offers a “stereoscopic fashion experience”.
Kakao, the Korean internet pioneer, has selected ‘Hair Shop’ as its first O2O (online to offline) business in the beauty sector.
O2O commerce GMV grew 38 per cent last year as Chinese consumers became increasingly enthusiastic about using smartphones to buy goods and services.
The Shoppes at Marina Bay Sands is offering exclusive online-only products which customers can reserve online before buying in-store.
Hong Kong beauty products retailer Sa Sa believes Sasa.com and O2O represent huge opportunities in the tight retail climate.
More and more large companies are implementing O2O (online to offline) strategies on a large scale in China. O2O commerce helps companies attract more customers, improve their brand recognition and maximise profit, creating great synergy for their offline business. Companies which adopted O2O strategy include Suning Group – a collaboration between hundreds of shopping outlets and its e-commerce website suning.com; Wanda Group – a recently launched B2C platform supported by its 5 billion yu…
Retail giant Walmart plans to launch an online to offline (O2O) platform in Shenzhen City, a major city in China’s Guangdong Province. The retailer plans to launch the concept by early next year. Walmart has 24 supercentres and two Sam’s Club in Shenzhen, to be doubled in the next three to five years. It closed an underperforming nine stores in China during the first half on 2014 and wants to chase growth from e-commerce platforms. The O2O platform is also aimed at capitalising on th…