path to purchase Archives - Inside Retail Asia

Path-to-purchase online now involves multiple devices

Most retailers are failing to measure the impact of different devices on the path-to-purchase online.

The pinball path to purchase

In the religion that is shopper marketing, one of the central beliefs is the path to purchase. For many marketers, the five or six step path to purchase (P2P) is writ in stone like the 10 Commandments. But is it time for non-believers to smash the P2P and come up with a new model? For those new to shopper (shopper marketing), what is the P2P in the first instance? It’s simply a framework for thinking about the shopper’s journey from the moment they become aware of a product or…