pop-up shops Archives - Inside Retail Asia

Pop-up shops gain ground

Pop-up shops, which open temporarily to take advantage of a trend or a seasonal product, are gaining ground in Thailand. Mall operator Siam Piwat, which owns and operates Siam Center and Siam Discovery, has set up a zone called “Another Alternative” specifically to accommodate pop-up shops. “We created Another Alternative to cope with fast-moving global trends and the varied urban lifestyle,” said Parisa Chatnilbandhu, VP for retail business development at Siam Piwat. Opening at the zon…