Popmap Archives - Inside Retail Asia

Hong Kong app bridges online, offline gap

Hong Kong based start up Popmap has launched an app allowing small retailers to bridge the gap between offline and online selling. For all the hype around ecommerce, most sales still happen at brick-and-mortar stores, reports technology news site TechinAsia.com. “Lots of startups are trying to bridge the gap between offline and online selling – and there are hundreds of different approaches to this challenge. “Hong Kong-based Popmap is tackling this by persuading small stores to list …