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Puma Archives

Puma celebrates women’s diversity with Mayu Girls campaign

The campaign is introduced alongside a new colourway for the reimagined Suede Mayu shoe design modelled by Dua Lipa earl...

Retail news around the globe

Puma China deals with Xinjiang backlash; Indian consumers prioritise health over retail; Naked Brands to divests Bendon;...

Puma’s China sales slow as Xinjiang backlash takes its toll

Sportswear brand and retailer Puma is bracing for consumer backlash against more Western brands in China.

Puma sees strong rebound from pandemic, but not until summer

"We see that people around the world want to do more sports as soon as restrictions allow them to."

Puma signs pop star Dua Lipa as the face of its womenswear range

Puma has named global pop star Dua Lipa as its new brand ambassador, representing the face of its womenswear.

Puma rebounds in third quarter as retail stores reopen

Puma says its third-quarter sales rose 13.3 per cent on a currency-adjusted basis to US$1.85 billion, leaving year-to-da...

Puma launches crossover with Chinese streetwear brand Attempt

Puma has collaborated with Chinese streetwear brand Attempt to launch a “hacking the archive”-themed range.

Puma explores sustainable technologies with Central St Martins students

Puma has partnered with London design school Central St Martins to launch a new collection using sustainable technologie...

Puma focuses on survival and recovery as sales fall by half

Outlining a survival strategy for the coronavirus pandemic, Puma says its global operations are split into three phases:...

Puma experiences its best year yet as sales soar globally

Puma’s worldwide sales surged 18.4 per cent last year, to €5.502 billion and its pre-tax profit rose 40 per cent to €262...