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Reebok

Reebok Archives

Behind the breakup of Adidas and Reebok

As ABG takes the reins of sportswear brand Reebok, former Nike EMEA business unit lead Rosanna Iacono shares her predict...

Adidas sells Reebok to Authentic Brands

Authentic Brands has cemented its position as a major player in American retail after the “massive acquisition” of Reebo...

Authentic Brands Group lodges bid for Reebok – report

At least two other international sports apparel companies are working the numbers on Reebok, according to Reuters: South...

Adidas expects strong rebound, takes Reebok hit

German sportswear maker Adidas AG predicted a strong rebound in sales in 2021, particularly in China, the rest of Asia a...
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Why has Adidas set Reebok free? Here’s what went wrong

The original plan was for both brands to fend off the dominance of Nike, but it didn’t quite work out.

Adidas starts formal process of quitting struggling Reebok

A banking source said the business could be worth around US$1.2 billion.
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Q&A: Reebok and the evolution of the sports category

Reebok Pacific brand director Arnna Johnstone discusses the brand's renewed focus on the female customer and the evolut...

Adidas exploring strategic options for Reebok – including sale

Once-British brand "won't be a burden" for any potential buyers, says analyst.

Video: How Reebok is breaking down barriers for women

Reebok’s brand director for Asia-Pacific Arnna Johnstone chats about how the brand is continuing to empower women.
Reebok

Adidas in talks to sell Reebok – report

Adidas is reported to be planning to sell its troubled Reebok division according to German magazine Manager.