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social commerce

social commerce Archives

‘It’s a natural evolution’: Why TikTok’s push into fresh food makes sense

This month, the social video platform launched the ability for UK viewers to buy fresh food products. Here’s why it may ...

TikTok versus Instagram: Who is dominating social commerce in 2022?

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US reta...

One to watch: APAC goes all in on social commerce

Social commerce across Australia, India, and Southeast Asia mirrors China’s trajectory, with each market showing promisi...

Social creatures: How Alya Skin built its brand on Instagram

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their...

Social commerce booms in Southeast Asia: report

Social commerce orders and GMV nearly doubled in the first half of FY21, while revenue per order rose 88 per cent during...

Mirvac finds a good fit with social fashion app Mys Tyler

Alongside a strategic investment, the Australian property group is partnering with the social-commerce start-up on shopp...

Social commerce booming in Asia with live-stream shopping growth

Social commerce allows retailers to sell products via their profiles on various social media networks as opposed to thei...

Analysis: The many faces of social commerce in China

From duty-free retail combining with live commerce to creating virtual IP, here are some of the emerging retail trends i...

Why Poshmark’s CEO believes the future of retail is social

In this Q&A with the founder and CEO of Poshmark, we learn what’s behind the resale boom, and why shopping is inherently...
Superdry Ashley

Why Superdry is banking on Little Red Book to win Chinese dollar

Little Red Book’s user generated content is helping brands connect with Chinese consumers.