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social media

social media Archives

Deep dive: What social commerce looks like around the world

Shopping on social media platforms is expected to reach US$1.2 trillion in global sales by 2025. Here's what you need to...

Opinion: The clock is TikToking for supply chains

Social media giant TikTok’s planned US fulfilment centres foreshadow a coming boom in social commerce – and supply chain...
social media

What Meta’s move away from Instagram Shopping means for retailers

Facebook’s recent announcement that it is rolling back its shopping features on Instagram isn’t surprising. Here's what ...

‘The opportunity for augmented reality is in its infancy’: Snap APAC GM

Last week, Snap unveiled a slew of new tools and features that aim to make it easy for retailers and brands to create 3D...

TikTok versus Instagram: Who is dominating social commerce in 2022?

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US reta...

Insta meets Only Fans: Meet the app for female and non-binary influencers

Two former execs from dating apps Bumble and Hinge have just launched a new app, specifically for women and non-binary p...

What’s in an Insta-famous name? Fortune – and risk

On the one hand, you’ve got the massive audience-pulling potential of everyone’s favourite Insta-famous name, but on the...

First Bottega Veneta, then Lush. Why brands are quitting social media

What do Italian haute couture label Bottega Veneta and British cruelty-free soap brand Lush have in common? They both qu...

‘Not enough to stop paid advertising’: Inside Lush’s decision to quit social

The move is expected to cost the company £10 million in the short-term, but Lush said it’s a case of putting people over...

Social creatures: How Alya Skin built its brand on Instagram

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their...