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Deep dive: What social commerce looks like around the world
Shopping on social media platforms is expected to reach US$1.2 trillion in global sales by 2025. Here's what you need to...
Opinion: The clock is TikToking for supply chains
Social media giant TikTok’s planned US fulfilment centres foreshadow a coming boom in social commerce – and supply chain...
What Meta’s move away from Instagram Shopping means for retailers
Facebook’s recent announcement that it is rolling back its shopping features on Instagram isn’t surprising. Here's what ...
‘The opportunity for augmented reality is in its infancy’: Snap APAC GM
Last week, Snap unveiled a slew of new tools and features that aim to make it easy for retailers and brands to create 3D...
TikTok versus Instagram: Who is dominating social commerce in 2022?
Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US reta...
Insta meets Only Fans: Meet the app for female and non-binary influencers
Two former execs from dating apps Bumble and Hinge have just launched a new app, specifically for women and non-binary p...
What’s in an Insta-famous name? Fortune – and risk
On the one hand, you’ve got the massive audience-pulling potential of everyone’s favourite Insta-famous name, but on the...
First Bottega Veneta, then Lush. Why brands are quitting social media
What do Italian haute couture label Bottega Veneta and British cruelty-free soap brand Lush have in common? They both qu...
‘Not enough to stop paid advertising’: Inside Lush’s decision to quit social
The move is expected to cost the company £10 million in the short-term, but Lush said it’s a case of putting people over...
Social creatures: How Alya Skin built its brand on Instagram
Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their...
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