sportswear brand Archives - Inside Retail Asia

Under Armour opens China ‘experience store’

American sportswear company Under Armour plans to entice more Chinese consumers through a new ‘experience store’. The 2500 sqft store called ‘Under Armour Experience’ is scheduled to open in October. It will feature a 270-degree screen that will broadcast what it feels like to train as an athlete. Under Armour CEO Kevin Plank says the experience is “90 per cent of the store”. “It’s got a tiny little boutique. You walk in the store going how do athletes train?” Plank said. “In Chin…

Adidas in ambitious China push

German sportswear brand Adidas plans 600 new stores in China by year’s end.