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Twitch

Twitch Archives

Marketing

Game on: Benefit enters the world of Twitch

Benefit Cosmetics embraces live-streaming and user generated content to connect with younger consumers.
Saskia Fairfull
Jun 28, 2021
Marketing

Itching to Twitch: Inside the world of live-streaming

Live-streaming platforms such as Twitch allow major brands to connect with customers in new ways.
Ruth Hogan
May 4, 2021