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underwear Archives

A pocket for your ‘jewels’: How All Citizens creates men’s undies

The Singapore-based men’s underwear brand is focused on making the ultimate pair of underwear based on customer feedback...

‘Just take the pouch out’: How Step One tweaked its underwear for women

Women already made up 40 per cent of men's underwear brand Step One's customer base. But designing a product for them pr...

Victoria’s Secret has dumped its Angels, but is it too little too late?

Instead, the supermodels have been replaced with a diverse range of women ranging from activists to entrepreneurs and sp...

Honey Birdette forges ahead with global expansion plans

Honey Birdette isn’t letting a pandemic slow down the growth of its international store network.