value Archives - Inside Retail Asia

Apple closer to trillion-dollar valuation

Tech and retail giant reports blowout third quarter, shrugs off iPhone X concerns.

Triggers and treasures

One of the best shopping experiences in the world right now is anything but fancy. In fact, it is about as stripped down as retail can get – concrete floors, product on palettes, warehouse ceilings with struts and skylights. Despite the unflattering surroundings, this particular chain also charges customers just to get in the door, and every year, the equivalent of the population of the UK and Austria combined happily hand over their money to do so. The retailer in question is Costco…

Less + more = CVP

All you really need to know about the components of a compelling retail Customer Value Proposition (CVP) is contained in the headline above. So, if you are short on time, or have a short attention span, you are excused. Go forth and strategise. But for those who choose to stick around, let me explain in a little more detail. The principle of the CVP is really pretty simple – “the sum total of benefits which a vendor promises a customer will receive in return for the customer’s ass…

The value formula

Selling value priced items doesn’t mean your store has to look like a plain white box, explains Gary McCartney.