WeChat Archives - Page 9 of 9 - Inside Retail Asia

Metro China revamps pricing structure

Hypermarket operator Metro China has rolled out a new pricing scheme and a series of initiatives to enhance customer services in all the 81 stores across the country, starting from today, January 8. Under the slogan of “Buying more pay less”, Metro’s new pricing scheme will grant additional five per cent discount on purchasing three of the same item and up to 25 per cent off on buying six selected items. Meanwhile, the new services including ‘Worry-Free Shopping’, ‘Worry-Free Metro M…

We are Chinese, therefore Wechat

Facebook and Twitter may be banned in China, but this has not diminished mainland China’s appetite for social media. Today’s generation of Chinese are probably more connected than their more technologically experienced peers in the west and are equally as passionate about sharing their shopping experience as their cousins across the domestic border in Hong Kong. Anson Bailey, principal of business development with KPMG in Hong Kong, says Chinese companies have been quick to embrace the…

Inside China: retailing’s new powerhouse

Shanghai might be inside China – but the modern, affluent, westernised city with its glitzy architecture, expensive cars and countless luxury retailers is not the real China. China is a tale of two economies: the fast, flashy city, and the hinterland where the majority of people remain relatively poor and eke out an existence waiting for their inevitable migration to the cities. Which explains why you can walk around a gleaming new mall packed with expensive brands like Burberry, Louis Vui…

Metro China boosts eCommerce reach

Metro China has partnered with Shequ001.com, a pioneering e-commerce site specialising in community etrading, to kick off a series of upgrades to its e-commerce platform. The changes will be introduced from early next year and Metro says the partnership illustrates the wholesaler’s commitment to driving sales online. “We are focusing on e-commerce as a key development platform for growth in the China market,” said Jeroen de Groot, president of Metro China. “Customers are increasingly …

WeChat launches mobile payment service

Chinese Internet company Tencent is launching an in-store mobile payment service on its messaging app WeChat for nine retailers. The feature will be initially rolled out for Dairy Queen (restaurant chain), Guoda Pharmacies, Tianhong and Minsheng Baihuo (department store chains), One Plus One and Lotus (supermarkets) Hao Linju and Guoda 365 (convenience store chains) and Aiyingshi (childcare chain). Chinese WeChat users can now find a new “shua ka” or “Small Payment” feature inside the “Wal…

Mulberry boosts digital effort for China

British luxury leather brand Mulberry is beefing up its digital efforts for the Chinese market. Mulberry has launched an account on WeChat, a mobile text and voice messaging communication service developed by Tencent. The account allows users to explore Mulberry’s collection of leather goods and new products and provides content unavailable on other channels. The WeChat account was created through the help of Hot Pot Digital, a digital agency which delivers social media services to British…

[:en]WeChat users can now sell online[:zh]微信现可实现买卖

[:en]WeChat users can now set up ‘mini online stores’ through the messaging app. Tencent, which owns WeChat, now allows its users to upload photos of merchandise, manage orders and communicate with customers. The move is part of Tencent’s strategy to make money out of WeChat, which has around 396 million active users monthly and is valued $64 billion. “It’s great in terms of moving forward with their monetisation plans; it’s another revenue stream,” said Stephen Yang, …

Burberry opens Shanghai mega store

British luxury brand Burberry has opened a new flagship in China – at Kerry Centre in Shanghai. The store opening marks the start of “a new chapter for the brand” in Shanghai, following ongoing investment in China since acquiring the business in September 2010. Burberry Kerry Centre is the eighth store to open in Shanghai, following recent openings in L’Avenue, K11 Art Mall and Hongqiao airport in 2013. Inspired by 121 Regent Street, London, the brand’s global flagship, Burberry Ker…

Burberry bolsters China digital presence

British luxury brand Burberry has partnered with Internet company Tencent to boost its digital presence in Mainland China. Burberry has launched an official account on Weixin as the first stage of the partnership. Followers will gain access to exclusive content, which will showcase the inspiration and details behind the key runway looks of the season. Users can also follow VIP guests at the show, including “Angelababy”, to receive exclusive imagery, audio and text messages. The collaborati…

Tencent, JD.com plan merger

China’s online retailers Tencent and JD.com are reportedly in talks to combine their e-commerce business. The merger involves Tencent taking a six per cent stake in JD.com, reports say. Tencent’s 272 million active users in its messaging service WeChat can help JD.com boost traffic at its online store. However, having gained its foothold in e-commerce in 2012 only, Tencent, with six per cent market share in B2C e-commerce sector, just trails Alibaba and JD.com. JD.com is backed by DS…

Line opens online mall

Smartphone messaging app Line has opened an online mall. The mall offers a range of products including cosmetics, clothing and general merchandise and acts as an online marketplace where individuals can sell products by uploading their photos. Line gets a 10 per cent commission for every item sold. Line says it plans to expand offerings by attracting more retailers to set up shops within the mall. It is doubling its efforts to increase engagement among its users to achieve a competitive…

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