In this session we speak with three industry professionals about their experiences (both personal and in business) of dealing with diversity and inclusivity in retail and how they have long been overlooked. Together, we learn how to create authentic inclusivity in business for both customers and staff. Our panel will take us through their own experiences, where and how to get started in our own businesses and what to do if it all goes wrong.
The last two years have seen millions of consumers and thousands of businesses embrace e-commerce as they never have before. So what does it take to compete (and win) in this new world? Travis Wright, CEO of iconic Australian swimwear and fashion brand Tigerlily, and #7 on Inside Retail's 2021 Top 50 People in E-Commerce, reveals which opportunities to tap into and which to avoid. She will also explore what retail looks like post-lockdown and share how she went from pureplay expert to a bricks-and-mortar convert.
An early pioneer in the beauty and wellness e-commerce industry, Steve Terry has founded and owned some of the world’s largest digital platforms. His view on the way we do business, the relationship between brands and their customers, and the importance of holistic consumer and industry offerings is unmatched. As a visionary change maker, Steve has observed the demise of transactional retail and the rise of experiential retail in building meaningful customer relationships. His new venture, youtime, launching in 2022, is grounded in community and content first. In this session, he takes us through his strategy and explains how retailers can convert transactional customer relationships into life-long connections.
Last year, 40-year-old Australian furniture retailer Freedom underwent a transformation, which involved a major rebrand, a return to its design-led roots and a focus on omnichannel. After all, in this current climate, it’s no secret that boring retail is dying and businesses that refuse to change are on their way out. Here, Freedom CEO Blaine Callard reveals what it’s like to turn around a major retail business and the importance of investing in people.
We’re standing at a defining moment in time. Perhaps more acutely than ever, we’re facing mounting challenges with the climate crisis, pandemics, extreme politics, financial breakdown and systemic inequality. In this masterclass, Carla takes you on her personal journey of finding meaning and agency in her own life and how she and her team are supporting IKEA in their long-term transformation.
Covid-19 has clearly changed the way people engage with social media, but what about brands? For Superdry, it has meant diving headfirst into the world of TikTok. In this masterclass, Superdry’s head of marketing and PR Matthew Iozzi explains how to diversify your social stratagem for 2021 and beyond.