Ted Baker Singapore has given its Vivo City store a full makeover. The new design includes a healthy dose of the distinctive tongue-in-cheek humour and quirkiness shoppers have come to expect. “Ted’s stores are a window into his personal style, showing off his unmistakable humour and quirky personality. They are Ted’s home away from home,” the UK-based parent observed on its blog, heralding the Singapore re-opening. The company promises the store interior is “an environment like no oth
her”.
“Get lost in the fitting room forests, marvel at the magical coloured cubes that adorn the walls, and walk the red carpet of style. After all, it’s what the British are renowned for…”
Inside Retail Asia assumes it’s walking the red carpet the British are renowned for, not getting lost in changing rooms!
The store’s entrance is broader than one usually expects for a Ted Baker store, framed by golden tiles which also surround the plate glass window.
Inside, the most eye-catching feature initially is no doubt the curious array of glass ornaments dangling from the ceiling, ranging from oversized test tubes to… well, it’s hard to know what some of them really are actually!
And the changing rooms: plush red velour carpet is matched with blue wooden chairs and a wallpaper with enchanted forest print.
The finished product is, like most Ted Baker stores, as much an art installation as a retail store, demanding a visit regardless of whether you stop to shop or not.
