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Customer

What this year’s Christmas ads reveal about the state of retail
Burberry released its campaign along with an announcement about its new charity initiatives.

What this year’s Christmas ads reveal about the state of retail

Family and friends coming together, small acts of kindness from strangers and moments of wonder and magic seen through the eyes of a child are the standard stuff of Christmas ads. Some of this year’s most high...
Take a deep breath: Here’s how to deal with an angry customer
How Australian bridal brand Kyha aims to be the next Vera Wang
How AR is changing the way Volkswagen sells cars
Why are we all dressing like it’s the ‘90s? A fashion psychologist explains

Customer Archives

Q&A: Why Champion has social street cred

The sportswear market is flooded with brands, but 100-year-old Champion is still going strong.
Cue Clothing CIO Shane Lenton

How Cue is bringing the best of online to its physical stores

Video stylists and multichannel wishlists are changing how the retailer sells to customers.
woman crying while looking at mobile phone

Opinion: Retailers, don’t use SMS marketing like a crazy ex lover

SMS marketing gets your messaging to consumers almost immediately, but if abused can do long-term damage.
Image of Levi's

On the ballot: How brands could make a difference in the US election

Thousands of companies have pledged to give their workers paid time off to vote in the upcoming presidential election. H...

Opinion: Here’s how ‘value’ has changed for customers since Covid

Shoppers want to make sure they want to spend their money wisely, here's how smart retailers can tap into that.