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Boohoo and the cries of celebrity-driven “eco-conscious” campaigns
UK-based fast fashion brand Boohoo recently announced that it had tapped US celebrity and influencer Kourtney Kardashian as its "sustainability ambassador" and launched a "sustainability journey" campaign that...
Customer Archives
Opinion: There’s more to value than low prices
As inflation sends retailers scrambling to find savings, remember that value for money, and the values you uphold, can m...
Holiday prep: effective techniques to execute for a successful Q4
If you need help evaluating your holiday performance, the experienced professionals at ChannelAdvisor Managed Services f...
Analysis: Why CX is the Rx for metaverse success
Many brands have plunged into the virtual world but the ones that will thrive will get the fundamentals of the customer ...
Retailers, beware: Large-scale events are back, and they’re big
The return of in-person ‘live’ events has signalled a new breed of bolder buyer whose demand for new trends is leaving b...
Let human hands guide the automated touch
Digitalised personalisation involves heavy use of technology and data, but getting it right still requires plenty of inp...
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