Customer

Business Customer
Sustainability IR Pro

How a trademark dispute became a PR crisis for Patagonia

Stephanie Caite Chadwick
Workforce IR Pro

The camera didn’t kill the artist – it made art more valuable

Nick Gray
Strategy IR Pro

What is driving Costco’s growth beyond low prices?

Michael Baker
Woman dining alone in China.
Workforce IR Pro

What’s driving China’s booming companionship economy?

Paid hiking partners, travel companions and hotpot dining buddies are turning emotional support into a fast-growing gig economy in...

Reuters
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Uber Eats matcha campaign.
Strategy IR Pro

Why convenience alone no longer wins customers

Dom Megna
Royal Pop watch launch crowds.
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What the Audemars Piguet x Swatch carnage tells us about luxury

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Shopper holding receipts.
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Why are shoppers becoming more intentional in 2026?

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Speed is driving experience in self‑service and interactive checkouts  

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Thai school.
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Inside the Thai government’s back-to-school campaign

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China needs new growth drivers as consumer spending has yet to fill the gap

Xiujian Peng
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