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What this year’s Christmas ads reveal about the state of retail
Family and friends coming together, small acts of kindness from strangers and moments of wonder and magic seen through the eyes of a child are the standard stuff of Christmas ads. Some of this year’s most high...
Customer Archives
Q&A: Why Champion has social street cred
The sportswear market is flooded with brands, but 100-year-old Champion is still going strong.
How Cue is bringing the best of online to its physical stores
Video stylists and multichannel wishlists are changing how the retailer sells to customers.
Opinion: Retailers, don’t use SMS marketing like a crazy ex lover
SMS marketing gets your messaging to consumers almost immediately, but if abused can do long-term damage.
On the ballot: How brands could make a difference in the US election
Thousands of companies have pledged to give their workers paid time off to vote in the upcoming presidential election. H...
Opinion: Here’s how ‘value’ has changed for customers since Covid
Shoppers want to make sure they want to spend their money wisely, here's how smart retailers can tap into that.
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