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Customer Archives

Opinion: Is personalisation the new loyalty program?

Can you forget about a loyalty program and just focus on marketing and offers individually tailored for each one of your...

Opinion: Why it’s time to go boldly where retail has gone before

The great retail pioneers knew shopping was entertainment and created surprising experiences. Yet much of today’s retail...

Why some brands are letting customers opt out of Mother’s Day emails

Mother’s Day can be a difficult time for those who are estranged from a parent or child, grieving the death of a loved o...

Why loyalty programs should focus on providing value to customers

Many brands now offer loyalty programs to entice customers to shop with them more often and offer rewards. The good news...

How an in-school supermarket teaches kids with disabilities life skills

One-in-five Australians live with a disability, most of whom will struggle to find a job. Here’s how Coles is working wi...