Social commerce

Digital Social commerce
Strategy IR Pro

‘We are building this brand together’: Matilda Djerf on the power of community

Nicole Kirichanskaya
Strategy IR Pro

When does influencer hype become a lasting business?

Nicole Kirichanskaya
Supply chain IR Pro

Why are Chinese beauty accessories booming in the US?

Reuters
China livestreaming workers.
Social commerce IR Pro

How will China’s livestream shopping hosts compete with AI?

Li Jiaqi says digital presenters can cut costs, but human hosts still have an edge in winning shoppers’ trust.

Reuters
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How is Forvr Mood moving beyond influencer appeal?

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Inside the Sephora Instagram hack that exposed Meta’s AI weakness

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