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Sports & adventure

Sports & adventure Archives

Puma South Korea names new GM

Before Puma, Lee was marketing director at Reebok and global key account director at Adidas South Korea.

Kicking goals: How Nike Australia won over football fans

A veteran marketer recalls how giving voice to the stories of top footballers helped the legendary brand overtake rival ...

Swiss performance label On launches its first Asia flagship store

The store marks the brand’s largest store yet in the world.

Alpen opens giant flagship in Shinjuku, Tokyo

The Tokyo store plans to sell approximately 350,000 sports and outdoor gear goods during two sales in April.

Central Retail becomes Reebok’s sole Thai distributor

CRC Sports plans to expand Reebok's network to more than 100 locations this year.