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Why some brands are letting customers opt out of Mother’s Day emails
Mother’s Day can be a difficult time for those who are estranged from a parent or child, grieving the death of a loved o...
Rising digital advertising costs are motivating retailers to build brand
The problem is that the amount of inventory available on digital platforms isn’t increasing at the same rate as demand.
Why loyalty programs should focus on providing value to customers
Many brands now offer loyalty programs to entice customers to shop with them more often and offer rewards. The good news...
‘The opportunity for augmented reality is in its infancy’: Snap APAC GM
Last week, Snap unveiled a slew of new tools and features that aim to make it easy for retailers and brands to create 3D...
Gen Z: Merchants of cool or brand killers?
They’re demanding, fickle, and just starting to earn their own money. Get to know this young generation that may prove t...
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