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Marketing

Marketing Archives

Born from an orphanage, Chanel No 5 marks 100 years

Coco Chanel asked her perfumer to create a scent that would make "its wearer smell like a woman, and not a rose”.

Opinion: Retailers, stop making charities all about you

As consumers' desire to support socially-conscious brands has grown, some retailers have jumped on the charity bandwagon...

Behind the rise of livestream shopping

When the pandemic hit, brands turned to livestreaming to continue connecting with customers, but in 2021, it looks like ...

Link finishes rebranding its mainland retail properties

Starting last year, the rebranding has been completed in four Link’s retail properties across Mainland, including Jingto...

How voice is forcing brands to rethink social targeting

Facebook’s entry into the audio products signals the dissolution of the news feed and traditional targeted advertising. ...