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Marketing

How international gaming giant Razer designs stores for gamers, by gamers

How international gaming giant Razer designs stores for gamers, by gamers

Despite the relatively recent rise of NFTs and the metaverse, gamers have traditionally been an underserved market within the retail industry.  While the customer base makes up around a third of the gl...
Over the rainbow: How retailers are embracing inclusion beyond Pride month
Inside Penfolds’ ‘space-capsule’ pop-ups taking off across Southeast Asia
Creating the new masculinity: Australian brands tackle men’s mental health
Why leakproof underwear-maker Modibodi is broadening its brand identity

Marketing Archives

Gaming is a massive, underserved market. Tumi and Razer aim to change that

International travel and lifestyle brand Tumi has partnered up with gaming juggernaut Razer to release an innovative and...

Amazon, Cartier sue counterfeiters using social media to sell fakes

The lawsuits allege a group of nine defendants conspired to circumvent Amazon’s anti-counterfeiting detection tools by p...

Fast Retailing exec on Uniqlo’s efforts to support refugees worldwide

The brand has a long track record of donating money and clothing to organisations supporting refugees and others experie...

All the virtual rage: FMCG takes to the metaverse

As the metaverse nears the peak of the hype cycle, many brands and retailers have already found multiple ways to leverag...

Opinion: Flying the rainbow flag needs to go beyond Pride month

Given the growing interest in brand communications that signal social impact, brands are moving towards embedding social...