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Marketing

Giant Singapore cuts prices long term after store revamps
Giant stores in Singapore have all been refurbished.

Giant Singapore cuts prices long term after store revamps

Giant supermarket stores in Singapore have launched a campaign reducing the price of hundreds of grocery products on a long-term basis, part of a multi-faceted strategy to reposition the chain in the city stat...
7-Eleven, Coca-Cola create crossover experiential store in Singapore
Here’s why Gen Z hates your brand
Why marketers rightly care about identity
Can Thankyou leverage the power of social to win over FMCG’s biggest players?

Marketing Archives

Marketing

Retailers: Don’t text your customers like a crazy ex-lover

SMS marketing gets your messaging to consumers almost immediately, but if abused, it can do long-term damage.
Marketing

Universal Standard: “We could be the most important brand in the world”

We chat with the US label's co-founder Alex Waldman about how it's challenging society's views of women's bodies and how...
Omnichannel

Why it’s time retailers finally pay attention to older customers

Retailers would be wise to engage the growing number of older consumers who have embraced e-commerce in recent months.
a sunrise
Marketing

Opinion: Why brands need to let their halos shine

With the boost in e-commerce and with the return to physical retail, it’s time for brands to turn their halos on.
social media on laptop
Marketing

Cancel culture: you can run, but you can’t hide

Perhaps the only word more frightening than Covid-19, is the word “cancelled”, but there are ways to claw your brand bac...