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Why livestream retail is set to grow well beyond China
For a barely five-year-old channel, livestream commerce has grown exponentially. Originating in China in 2017 on platforms such as Taobao, Weibo and WeChat, it grew there at a compound annual growth rate of mo...
Marketing Archives
What Meta’s move away from Instagram Shopping means for retailers
Facebook’s recent announcement that it is rolling back its shopping features on Instagram isn’t surprising. Here's what ...
Underwear label Triumph refreshes brand vision to ‘remain relevant’
Alana Jones, head of marketing at Triumph Australia, described the transformation as “only natural” for a historical bra...
From personalisation to platters: Q&A with In The Roundhouse’s Alyce Tran
We talk to Tran about the lessons learned from her time at The Daily Edited, as well as how she has grown In The Roundho...
“Massive opportunity”: Ikea Australia launching shoppable livestream
The livestream will cover the business’ annual Ikea Festival, and feature influencers and experts showcasing Ikea’s prod...
Take Millennials out of the too-hard basket. Here’s how to lure them in.
Millennials are the new dominant generation of consumers, and should be at the centre of brands’ advertising. Thankfully...
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