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Marketing

Marketing Archives

Listen up: Why Mecca is tuning in to the world of podcasting

Here's why Mecca and other retailers have joined the world of podcasting with experts' insights on how to make a success...

Yoox Net-a-Porter: Here’s how to win at e-mail marketing

For businesses to cut through the noise of the extremely competitive world of email marketing, a strong collaboration be...

Opinion: Don’t forget, you’re a customer too

Retail leaders too often forget to draw upon their own experiences as consumers when it comes to creating business strat...

How Ayala Malls is celebrating Filipino culture and design

In a bid to promote local culture, support homegrown brands and increase foot traffic, Philippine retail and property de...

VIDEO: Tumi and Zalora discuss the future of retail

From omnichannel excellence to personalisation and product development, savvy retailers all around the world have accele...