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Marketing

Marketing Archives

What Patagonia’s ski resort boycott reveals about retail and politics

As brands become more outspoken on issues like climate change, racism and LGBTQIA+ rights, they may find that it's no lo...

Revealed: The science behind Aldi’s Special Buys strategy

The incredible popularity of these promotions is no accident. They tap into powerful desires that can make a simple purc...

Amorepacific refocuses on offline experiences to re-engage online shoppers

Amorepacific sees that to attract new customers while strengthening brand loyalty, the group needs to create synergy bet...

Modibodi teams up with Getty to reveal honest depiction of post-pregnancy life

Modibodi and Getty have launched a collection of over 1500 images that portray women in the 12 month post-birth period.

VIDEO: The marketing secrets behind Pupnaps, The Oodie and Calming Blanket

Adelaide friends and dog owners Jye de Zilva and Davie Fogarty discuss their latest passion project.

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