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Marketing

Marketing Archives

Guardian Singapore slashes prices for 500 product lines

The price reduction was created as the company saw the surging demand for low-price quality essential items in the city ...

The Harvey Norman saga is a warning about the impacts of cancel culture

If you’re looking for a clear example of how a retail brand should never act, look no further than the furniture and ele...

Alibaba: How brands can attract China’s digital-savvy consumers

Now that there are 900 million internet users within China and e-commerce is expected to continue growing in the region,...

‘Back to the hustle’: Why Ryan Gracie left Catch to join MyDeal

We asked the digital marketing expert about the rise of online marketplaces, what he thinks about livestreaming and more...

Why demand for Akubra hats is at an all time high

After bouncing back from Covid, the iconic Aussie brand says sales are stronger than ever. Here’s what’s driving the Aku...