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Marketing

Marketing Archives

Starbucks, watch out: Here’s how Blue Bottle Coffee is taking over

"At Blue Bottle Coffee, we are less about trends and more about the core values of the company and what we believe in an...

Inside Scotch & Soda’s plans for world domination

The Dutch fashion retailer unveils new brand identity with plans for stores across Asia Pacific.

Vietnam’s VinMart to become WinMart

Parent company now plans to expand network from 2300 to 30,000 within four years.

From yoga to book club: How digital events are helping Lululemon grow

Sports apparel retailer Lululemon said its diverse team helped the business face the challenges brought by Covid-19, bri...

“We have to amplify their voices”: How Nike creates emotional connections

Former Nike CMO Greg Hoffman explains why brands need to build emotional equity with consumers.