Marketing
FollowMarketing Archives

How Gen Y is fuelling a bougie baby boom
Retailers report strong demand in the premium baby market since the pandemic with “aspirational, yet real influencers” a...

Demystifying the allure of the pop-up
Pop-up shops will be a permanent part of the retail landscape going forward.

Why packaging needs to be a top priority for brands and retailers
A growing concern among consumers regarding sustainability and eco-friendly packaging of products, as part of a greater ...

Volkswagen adopts new sales model in Mainland China
VW is set to break industry norms in the way it markets EVs in Mainland China.