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Marketing

We’re all in a Barbie world: The rise of Barbiecore

We’re all in a Barbie world: The rise of Barbiecore

Barbiecore has become the new buzzword of 2022, as anticipation for Greta Gerwig’s Barbie movie, starring Margot Robbie as the iconic doll and Ryan Gosling as Ken, mounts. From TikTok to the runway to femin...
Grand slam: How Incu brought Nike and Jacquemus to Sydney
Charles & Keith names Kpop group Itzy as brand ambassador
Chatime and Pokémon Go global partnership kicks off in the UK and Taiwan
Why more retailers are hiring chief brand officers

Marketing Archives

Why StockX CMO Deena Bahri believes failure is key to growth

In this Q&A, we discuss what she loves about retail, who her business heroes are and why it’s important to take risks to...

This is how StockX is responding to the looming recession

Despite the current economic climate, the online marketplace has just launched its first ever global brand campaign. Her...

Analysis: Why synergy is Southeast Asian app Grab’s super power

The Southeast Asian company offers rides, delivery, financing, and ad services – each segment buoyed by the opportunitie...

How international gaming giant Razer designs stores for gamers, by gamers

Gamers are a surprisingly underserved market within the retail industry. Within that community, however, there are few r...

Over the rainbow: How retailers are embracing inclusion beyond Pride month

To reap the rewards of promoting inclusion today, retailers have to step up and show results. Here’s how many are succes...