Marketing
Follow
Giant Singapore cuts prices long term after store revamps
Giant supermarket stores in Singapore have launched a campaign reducing the price of hundreds of grocery products on a long-term basis, part of a multi-faceted strategy to reposition the chain in the city stat...
Marketing Archives
Retailers: Don’t text your customers like a crazy ex-lover
SMS marketing gets your messaging to consumers almost immediately, but if abused, it can do long-term damage.
Universal Standard: “We could be the most important brand in the world”
We chat with the US label's co-founder Alex Waldman about how it's challenging society's views of women's bodies and how...
Why it’s time retailers finally pay attention to older customers
Retailers would be wise to engage the growing number of older consumers who have embraced e-commerce in recent months.
Opinion: Why brands need to let their halos shine
With the boost in e-commerce and with the return to physical retail, it’s time for brands to turn their halos on.
Cancel culture: you can run, but you can’t hide
Perhaps the only word more frightening than Covid-19, is the word “cancelled”, but there are ways to claw your brand bac...
Events
