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How international gaming giant Razer designs stores for gamers, by gamers
Despite the relatively recent rise of NFTs and the metaverse, gamers have traditionally been an underserved market within the retail industry.
While the customer base makes up around a third of the gl...
Marketing Archives
Gaming is a massive, underserved market. Tumi and Razer aim to change that
International travel and lifestyle brand Tumi has partnered up with gaming juggernaut Razer to release an innovative and...
Amazon, Cartier sue counterfeiters using social media to sell fakes
The lawsuits allege a group of nine defendants conspired to circumvent Amazon’s anti-counterfeiting detection tools by p...
Fast Retailing exec on Uniqlo’s efforts to support refugees worldwide
The brand has a long track record of donating money and clothing to organisations supporting refugees and others experie...
All the virtual rage: FMCG takes to the metaverse
As the metaverse nears the peak of the hype cycle, many brands and retailers have already found multiple ways to leverag...
Opinion: Flying the rainbow flag needs to go beyond Pride month
Given the growing interest in brand communications that signal social impact, brands are moving towards embedding social...
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