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Marketing

Why Ben & Jerry’s activism lead Chris Miller has the “best job in the world”
Ben & Jerry’s is passionate about driving change. Image: Ben & Jerry’s.

Why Ben & Jerry’s activism lead Chris Miller has the “best job in the world”

“I believe I have the best job in the world,” said Christopher Miller, global head of activism strategy at Ben & Jerry’s.  “I see myself as a campaigner that works inside of a for-profit ice cream ...
How D2C brands tell customers a new story
Australia Day: A marketer’s dream or a PR crisis waiting to happen?
How the Apple vs Facebook data wars will impact you
The art of brand storytelling

Marketing Archives

baby

How Gen Y is fuelling a bougie baby boom

Retailers report strong demand in the premium baby market since the pandemic with “aspirational, yet real influencers” a...

Demystifying the allure of the pop-up

Pop-up shops will be a permanent part of the retail landscape going forward.

Why packaging needs to be a top priority for brands and retailers

A growing concern among consumers regarding sustainability and eco-friendly packaging of products, as part of a greater ...

How ‘wellness’ became the big buzzword of the pandemic

Influencer marketing is helping brands leverage the growing wellness movement.
VW EV picture

Volkswagen adopts new sales model in Mainland China

VW is set to break industry norms in the way it markets EVs in Mainland China.