Fossil with a future

Fashion accessories brand Fossil describes its customers as “young, urban, intelligent” and aged between 25 and 45. They’re people who like fashion, are educated, enjoy shopping, nature and their community. They live in urban areas and interact with neighbours and friends. Fossil is banking on that demographic to underpin a doubling of its global store network by 2013. Wolfgang Thoeren, VP retail for Europe, told participants of the Westfield World Retail Study Tour in London earlier this

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