Desigual: Daring to be different

Spanish retailer Desigual makes no apologies for being unique. Desigual’s designs are unique – no other modern fashion brand polarises the population more: you either love it or you hate it. Never mind. The company’s leaders have a mission: “To get one Desigual garment in every wardrobe in the world”, states Joan Rouras Rodriguez, head of real estate. Of course, one for every season, not just one, he quips. Like its colourful designs and eye-catching store fitouts, Desigual’s cor

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