Featured store: Seibu Shibuya, Tokyo
The renovation of the women’s hat department saw the redesign adapting to the irregularly positioned columns. In response, a cloud-like floor plan was established within the intimate area with varying ceilings heights.
The selection of hats are displayed against pastel pink walls; each one propped up by a handle to form a dynamic wall of umbrellas which wrap around the reflective seating area.
Having already designed a previous level in 2013 influenced by a European park, a similar playful element was kept in the retail design of the key to style floor. Composed of a monotone color scheme, the concept of the interiors was to instill an image of a mobile amusement park.
This has been illustrated by having circus tents as sales areas, canopies on the walls to form market stalls and having vividly patterned surfaces throughout.
The accessibility of the overall space was improved by organising a diagonal and cross passages to lead people directly into the area of sales.
- Republished under creative commons licence. All images copyright Takumi Ota.
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