Zalora has appointed a new CEO, Parker Gundersen, who joins the online fashion retailer from DFS Group, the travel retail subsidiary of  Louis Vuitton Moet Hennessy.

The new Zalora CEO has more than 15 years of retail and leadership experience in key management positions across Asia, the Middle East and North America.

From 2011 to 2015, Parker served as GM for DFS Singapore, and recently held the position of VP for DFS North America, overseeing the company’s operations and business development function in the region. Prior to DFS, Parker worked in management consulting in the Strategy & Operations practice at Deloitte Consulting.

Romain Voog, CEO of Global Fashion Group, said Gundersen’s experience in retail across Asia and his strong leadership skills will be instrumental in strengthening Zalora’s leadership in Southeast Asia’s e-fashion space.

Parker holds degrees in economics and management from the University of St. Thomas and has an MBA from The Kellogg School of Management at Northwestern University.