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Humble start for Tayohya homewares chain

Starting as a small grocery in Shanghai in 1998, Tayohya has grown into a 230-store homewares chain in 150 cities across China. Last month, Tayohya won an award for retail excellence in the IHA Global Innovation Awards (GIA), announced at the International Home + Housewares Show in Chicago. Capitalising on the rapid growth of internet and mobile business, Tayohya supplements its stores with links to Tmall and WeChat for online selling. Customers are offered experiences at cross-sector events suc