Humble start for Tayohya homewares chain

Starting as a small grocery in Shanghai in 1998, Tayohya has grown into a 230-store homewares chain in 150 cities across China.

Last month, Tayohya won an award for retail excellence in the IHA Global Innovation Awards (GIA), announced at the International Home + Housewares Show in Chicago.

Tayohya -If Jane Austin lives in China now

Capitalising on the rapid growth of internet and mobile business, Tayohya supplements its stores with links to Tmall and WeChat for online selling.

Customers are offered experiences at cross-sector events such as gourmet cooking with star chefs and VIP access to Shanghai restaurant The Urban Harvest with its open hydroponics lab.

Tayohya 1

Tayohya custom designs many of its houseware products specifically for Chinese use. For example, as Chinese foods have more liquids and small pieces, if offers a deeper plate rather than traditional flat designs.  

Tayohya won an award for retail excellence in last month’s IHA Global Innovation Awards (GIA), announced at the International Home + Housewares Show in Chicago.

Tayohya - from farm to kitchen to table

IHA, the global sponsor and organiser of the awards, announced 28 winning home and housewares retailers from 27 countries.

Launched in 2000 to foster innovation and excellence in home and housewares retailing internationally, GIA has so far recognised more than 370 retailers from 45 countries.

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