British designer Jasper Morrison’s first interior-design project in Japan is Tokyo’s Good Design Store, which mimics the layout of a typical house and garden. It is a retail space for Japan’s Good Design Award, a 60-year-old program that recognises outstanding design. Jasper Morrison’s aim was to make the store feel homely, so he divided the space into “rooms” surrounded by wood and metal display shelves, reports DeZeen. There is a dining room, a living room and a hobby room, as well
l as a space known as the front garden, at the front of the shop as a welcome space that also doubles as a display area for new products and small exhibitions.
Typical of Japanese design, the shelving units are made from simple, rectilinear components. Contrasting materials combine with maple wood and aluminium and brass screws. Other details are kept to a minimum, and award-winning products are displayed on low round tables that echo the shelving.
Instituted in 1957, the Good Design Award has moved beyond Japan with Good Design stores in Bangkok and Hong Kong. This is its first Tokyo outlet.
Jasper Morrison has offices in London, Paris and Tokyo.
