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Featured store: AmorePacific’s My Beauty Atelier concept in Seoul

London-headquartered Dalziel & Pow has created AmorePacific’s latest beauty concept store, My Beauty Atelier in Seoul. The design house describes the new store as AmorePacific brand “Aritaum’s “new benchmark for beauty retailing” in South Korea. “It is a playground for inspiration and guidance,” said the company, of the 90sqm boutique which opened in October in Seoul’s Myeong-dong district.   “The store presents a sense of energy, play and education. It empowers custom